A price on the page, not on a call.
Start with a free scan. Upgrade when the loop proves itself. Annual billing gives two months free.
Scan
See what AI says about you today.
Run a free scan- 25 buyer questions
- 3 engines, 1 market
- Answer score + top drifts
- Sources traced
- 1 recommended fix
Starter
For one brand that wants the loop running.
Start with Starter- 150 questions, weekly
- 4 engines, 1 market
- Brand Truth file
- llms.txt + JSON-LD generated
- Page briefs and rewrites
- Slack + email brief
Growth
Most chosenFor teams who ship fixes every week.
Start with Growth- 600 questions, weekly
- All 8 engines, 3 markets
- Pull requests with proof
- Competitor share of answer
- Hosted MCP server + llms.txt
- Linear, Jira, GitHub, webhooks
- API access
Scale
For multi-market brands and agencies.
Talk to us- 2,500 questions, weekly
- Unlimited markets and languages
- Strategist review of every brief
- Retailer and partner copy
- Daily regression alerts
- SSO, audit log, DPA
- Up to 5 brands
Everything in the loop, by plan.
| Capability | Scan | Starter | Growth | Scale |
|---|---|---|---|---|
| Listen | ||||
| Buyer questions per week | 25 once | 150 | 600 | 2,500 |
| Engines | 3 | 4 | 8 | 8 |
| Markets and languages | 1 | 1 | 3 | Unlimited |
| Competitor share of answer | — | — | ✓ | ✓ |
| Trace | ||||
| Claim extraction and scoring | ✓ | ✓ | ✓ | ✓ |
| Source tracing per claim | Top 5 | ✓ | ✓ | ✓ |
| Brand Truth file | — | ✓ | ✓ | ✓ |
| Daily regression alerts | — | — | Weekly | ✓ |
| Fix | ||||
| llms.txt and JSON-LD | — | ✓ | ✓ | ✓ |
| Page briefs and rewrites | 1 | ✓ | ✓ | ✓ |
| Pull requests with proof | — | — | ✓ | ✓ |
| Hosted MCP server | — | — | ✓ | ✓ |
| Retailer and partner copy | — | — | — | ✓ |
| Prove | ||||
| Weekly verified reading | — | ✓ | ✓ | ✓ |
| Strategist review | — | — | — | ✓ |
| Integrations | — | Slack, email | + GitHub, Linear, Jira, webhooks, API | + SSO, audit log |
Before you decide.
Is there a contract?
Monthly plans cancel any time from the billing page. Annual plans are billed up front with two months free and can be cancelled at renewal.
What counts as a question?
One buyer question asked on one engine in one market, once per week. 600 questions on Growth could be 200 questions across three engines, or 75 questions across all eight.
Can we try before paying?
Yes. The free scan is the product running once: 25 questions, 3 engines, sources traced, one fix recommended. Upgrade from the reading itself.
Do you offer agency or multi-brand pricing?
Scale covers five brands. Agencies with more brands get per-brand pricing and a white-labelled weekly reading. Email hello@butterfly.whyjs.com.
Where is our data stored and is it used to train AI?
In Canada, on AWS ca-central-1, encrypted at rest and in transit. Your Brand Truth file, briefs and scores are never used to train models, ours or anyone else's. Model probing uses public assistant interfaces and APIs with no customer data in the prompt.
Start with the free scan.
Twenty-five buyer questions, three engines, sources traced, one fix recommended. In your inbox within 48 hours.